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Case Study: Horizon Media

The Client

Horizon Media, Inc. is a global leader in the performance-driven application of data and marketing insights. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the second-largest US media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek, and AdAge and is known for its highly personal approach to client service.

The Challenge

Horizon is always looking to improve systems and processes to better serve its clients, information security and data management / cyber threats is one such critical area, so Horizon Media partnered with SecurityScorecard. Horizon Media's central challenge was to improve their cybersecurity posture and demonstrate an objective, transparent view of its security program. In short, Horizon Media needed to quickly embrace the new challenges around data governance and information security and ensure its clients that their sensitive data would be kept safe.

The Solution

Horizon Media turned to SecurityScorecard after a client invited them into the Platform asking them to discuss various aspects of their security rating. SecurityScorecard provides Horizon Media with constant monitoring of the firm’s online presence and digital infrastructure as well as risk and remediation prioritization and real-time insights into the risk scores of their clients or potential business partners.

The Results

Horizon Media began using SecurityScorecard in September 2018 to assess the company’s overall cybersecurity posture, which meant scanning external indicators to determine risk. Leveraging SecurityScorecard’s intuitive ratings platform, Horizon Media made strategic changes to the company’s IT infrastructure and increased the company’s cybersecurity hygiene to an “A.” As a result, the company now easily manages its online footprint and reduces reputational risk.

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