Scorecarder Spotlight: Portia Phillips

Our “Scorecarder Learning & Development Spotlight” series showcases our talented, driven employees, the incredible work they do, and their quest to continue their development as lifelong learners.

Name: Portia Phillips

Role: Senior Manager, Field Marketing

Tell us a little bit about your professional background.

I’ve spent my career in marketing, focusing on building creative strategies to connect with audiences, drive demand, and enable sales teams. I’ve been in the event industry since 2013 and actually started in the automotive, wine, beer, and spirits industry focusing on B2C. 5 years later, I transitioned to B2B focusing on high-tech and cybersecurity. Prior to SecurityScorecard, I was at Slack where I led our field marketing strategy for the Public Sector team and the launch of GovSlack.

What made you decide to attend the Cybersecurity Marketing Conference?

I love to learn! Cybersecurity is such a unique and rapidly changing space that it’s critical to stay ahead of trends. The stakes are uniquely high for buyers in this industry, so it’s always valuable to hear from experts about what’s working and why.

I was also excited to connect with fellow marketers, bounce ideas around, and gain fresh perspectives. The event attracted a wide range of professionals – not just marketers but also channel/partner managers, content writers, BDRs, product marketers, and researchers. That diversity created an incredible opportunity to learn from multiple viewpoints.

What have you learned thus far? What are you looking forward to learning as you complete this program?

The conference was packed with insights across three days, and I walked away with actionable ideas for SecurityScorecard. I loved hearing about how other marketing teams are successfully overcoming challenges, testing creative strategies, and adapting to changes.

• Evolving Buyer Behavior: How security professionals are making purchasing decisions today (by the data) and recommendations of how to refine how we approach messaging.
• Channel-Led Growth: Building flexible, entrepreneurial channel strategies to unlock new opportunities. I also learned additional insights on building value-driven relationships with some of our top partners.
• Modern Demand Generation: Traditional demand gen tactics no longer work. Unconventional, innovative strategies are now driving the best results.

How will you apply this information to your role/to SSC?

Attending Cyber Marketing Con gave me a lot of ideas to try at SecurityScorecard. I plan to explore new tactics across:

• Enhancing Cross-Functional Alignment to better meet the needs of our buyers, partners, and sellers.
• Channel and partner engagement strategies to strengthen relationships and drive shared success.
• Demand generation and event strategies to cut through the noise with innovative approaches and tips to maximize budgets.

I also learned valuable tips for “selling” abstract or creative ideas internally – something that will help when pitching bold strategies to our leadership team.

This experience reinforced the importance of staying curious, testing new ideas, and learning from peers. I’m excited to apply these insights to my role and continue building creative, data-driven strategies to engage cybersecurity professionals.