新世界發展有限公司 New World Development Company Limited Security Rating

Founded in 1970, New World Development Company Limited ( "the Group", Hong Kong stock code: 00017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality, New World Group's core business areas include property development, infrastructure and services, retail, and hotels and serviced apartments, with a total asset value of HK$392.1 billion as at 30 June 2016. The Group's two listed companies are NWS Holdings Limited and New World Department Store China Limited. New World China Land Limited is wholly owned by the Group.The Group also actively participates in various businesses in Mainland China and has established itself as one of the largest foreign direct investors in the country. The Group's existing investments in Mainland China has exceeded US$17 billion as at 30 June 2015, spreading across four municipalities and over 20 provinces.The Group has a strong commitment to sustainable development and adopts a 3Ps approach to its daily business operations that involves maintaining a balance between making profit (Profit) and fulfilling the company's responsibilities towards the environment (Planet) and the community (People).New World's brand personality is best defined by The Artisanal Movement, a journey of expanding one's imagination through our persistence in delivering bespoke craftsmanship, which is the core of the artisan spirit. This spirit drives our desire to secure deep understanding of customers' needs and our enthusiasm to fulfil their dreams. Whether it is a sculpture or a handshake, we are devoted to creating exceptional customer experience and gathering collectibles from around the globe to escalate modern living standards.